When building or revamping a website, we tend to focus on the essentials: a Home page, About page, and a Contact page. But there are other, often overlooked pages that can significantly enhance user experience and your website’s functionality. These pages are easy to forget but can play a huge role in making your website more effective and user-friendly. Here are four pages every website needs but often misses!
1. FAQ Page
Most businesses forget to include a Frequently Asked Questions (FAQ) page, but it’s a game-changer for both you and your visitors. A well-structured FAQ page reduces customer inquiries by addressing common questions upfront, which saves time for both parties. It also builds trust by showing transparency and helps boost your SEO by answering specific queries that potential customers are searching for.
What to include:
- Answers to common product/service questions
- Clarifications on shipping, returns, or terms
- Any recurring customer inquiries you’ve noticed
2. Testimonials or Reviews Page
We often scatter testimonials across various pages, but a dedicated page for customer feedback builds credibility and social proof. Potential clients trust the experiences of others, and having a central location for reviews or case studies provides reassurance.
What to include:
- Customer testimonials with names and photos
- Case studies or detailed reviews
- Before-and-after success stories (if applicable)
3. Privacy Policy and/or Terms & Conditions
In today’s digital world, having a Privacy Policy and Terms & Conditions page is a must. Many people overlook the importance of these legal pages, but they are critical for both compliance and transparency. They help protect your business and inform your visitors about how you handle their data and the rules for using your site.
What to include:
- Information about what data you collect and how it’s used (Privacy Policy)
- Rules regarding the use of your website and your intellectual property (Terms & Conditions)
- Clear instructions on cookie usage and third-party services (Privacy Policy)
4. 404 Error Page
This might sound technical, but it’s crucial! Many people overlook their 404 error page or stick with a boring default. However, a thoughtfully designed 404 page can turn a negative experience into a positive one. A custom 404 page keeps visitors engaged, offers links to helpful pages, and gives your brand a personality boost.
What to include:
- A light-hearted or on-brand message
- A search bar to help users find what they were looking for
- Links to popular or relevant pages on your site
Don’t let these pages slip through the cracks when building your website. By adding an FAQ page, a dedicated Testimonials page, legal pages like a Privacy Policy and Terms & Conditions, and a custom 404 page, you’ll give your users a much better experience and add polish to your online presence. Need help setting these up?
Get in touch, and let’s make sure your website has everything it needs to shine!